Detailed Roadmap: Selling Online in India
When you search for **Shopify pe bechna kese shuru karein**, you often find generic advice. But the Indian eCommerce landscape is unique because of **Cash on Delivery (COD)** and **RTO (Return to Origin)**.
The Margin Trap
Most beginners fail because they only look at ROAS (Return on Ad Spend). In India, if your gross margin isn't at least 3x of your product cost, you will lose money. Marketing costs (Facebook/Instagram Ads) usually take up 20-30% of your revenue.
The RTO Challenge
RTO is the biggest profit killer. In India, COD orders have a 25-40% RTO rate if not managed. ReadyFlow specializes in **RTO reduction strategies** by integrating WhatsApp verification and address validation tools into your Shopify store.
